For five days this month, an old steel factory in western Beijing turned into a busy showroom. The China International Fair for Trade in Services closed on September 13, and the numbers were strong.
Nearly 420,000 visits were recorded in the main area during the fair, up 36.6 percent from last year. The wider park drew about 810,000 visitors, a rise of about 20 percent. More than 1,830 companies showed their products in person, and about 5,300 joined online.
Deals were signed as well. Organisers said the fair produced more than 1,200 results across seven categories and hosted 200 forums and matchmaking events. Already 232 companies have booked space for next year, which suggests the event was worth the trip.
Much of the appeal came from mixing old culture with new tools. In one hall, visitors put on mixed-reality glasses and looked down on a famous garden as it appeared a century ago. In another, a screen let them try on the costume of a Peking opera general with a single tap.
Services are harder to show than goods, because you cannot put them in a box. That is why the fair leans on experiences instead. When a visitor can see, wear or walk through a service, a trade fair stops being a list of contracts and becomes something closer to a day out.
Words to know:
- showroom (展厅)
- fair (展会，交易会)
- in person (亲自，线下)
- forum (论坛)
- matchmaking (供需对接)
- mixed-reality (混合现实的)
- costume (戏服，服装)
- contract (合同)
长难句拆解 · 被动语态 + 分数式增长表达
例句：Nearly 420,000 visits were recorded in the main area during the fair, up 36.6 percent from last year.
主句用的是被动语态 were recorded，主语是 Nearly 420,000 visits。英语在报道统计数据时偏爱被动，因为数据本身比统计者更重要；中文则习惯补出主体，译成「录得近 42 万人次入场」。
逗号后面的 up 36.6 percent from last year 是过去分词短语作状语，up 在这里表示「增长」，直接跟百分比；from last year 说明比较的基准。要注意 up 后面跟的是增幅而不是总量——如果写成 up to 36.6 percent，意思就变成了「增长到 36.6%」，一个 up 与 up to 之差，数据就完全错了。
直译：展会期间，核心活动区录得近 42 万人次入场，比去年增长 36.6%。
再看一句：In one hall, visitors put on mixed-reality glasses and looked down on a famous garden as it appeared a century ago.
句首 In one hall 是地点状语，交代场景。主干是 visitors put on glasses and looked down on a garden，由 and 连接两个并行动作：先戴上眼镜，再俯瞰园景，顺序不能颠倒，因为第二个动作依赖第一个动作。
句尾的 as it appeared a century ago 是时间状语从句，as 在这里表示「当……的时候」，it 指代前面的 a famous garden。理解这句话的关键是时态对比：主句用一般过去时 put on，从句也用过去时 appeared，但 a century ago 说明从句描述的是园子百年前的样子，两个「过去」叠在一起，正是虚拟重现的妙处。
直译：在一个展馆里，参观者戴上混合现实眼镜，俯瞰一座名园百年前的模样。
同义替换 · 雅思阅读利器
下面 7 组替换都出自本文，右侧是对应的替换说法，点开核对。
- turned into a busy showroom → was transformed into a bustling exhibition space（turn into 与 be transformed into 同义）
- the numbers were strong → the figures were impressive（strong 与 impressive 同义）
- up 36.6 percent from last year → an increase of 36.6 percent year on year（up … percent from 与 an increase of … year on year 同义）
- More than 1,830 companies showed their products in person → Over 1,830 firms displayed their goods on site（in person 与 on site 同义）
- the fair produced more than 1,200 results across seven categories → the event generated over 1,200 outcomes in seven categories（produce 与 generate 同义）
- Already 232 companies have booked space for next year → As many as 232 firms have already reserved booths for 2027（book space 与 reserve booths 同义）
- Services are harder to show than goods → Services are more difficult to display than products（harder 与 more difficult 同义）
阅读自测 · 3 题
三道题分别对应数字、方式与结论，先不看答案。
-
- 简答：How many companies joined the fair online?
-
- 判断正误（T / F / NG）：Visitors could try on the costume of a Peking opera general with a single tap.
-
- 判断正误（T / F / NG）：The passage says goods are easier to sell at trade fairs than services.
参考答案与解析
每题给出答案与判断依据，注意最后提到的干扰项套路。
-
- About 5,300. 依据在第二段。原文写 More than 1,830 companies showed their products in person, and about 5,300 joined online，问的是线上参与企业数，答案就是约 5300 家。答 1,830 是把线下参展企业数当成了线上，属于典型的「信息错位」。
-
- T（正确）。第四段写 In another, a screen let them try on the costume of a Peking opera general with a single tap，与题干一致。原文的 a single tap 对应题干的 with a single tap，属于同义改写。
-
- NG（未提及）。全文只说服务比货物更难展示，因此展会倚重体验，从未比较两者「卖得好不好」。题干把「难展示」偷换成了「难销售」，还加上了原文没有的比较结论，属于「偷换概念 + 无中生有」的双重陷阱。
中文译文
本月，北京西部的老钢铁厂有五天变成了一座热闹的展厅。9 月 13 日，中国国际服务贸易交易会闭幕，各项数据都相当亮眼。
展会期间，核心活动区录得近 42 万人次入场，比去年增长 36.6%。园区整体吸引约 81 万人次，增长约 20%。超过 1830 家企业线下展示了产品，约 5300 家企业线上参与。
成交同样可观。主办方表示，本届展会达成七大类 1200 余项成果，举办了 200 场论坛和供需对接活动。已有 232 家企业预订了明年的展位，这说明这趟行程值得。
吸引力很大程度上来自把传统文化与新技术混搭在一起。在一个展馆里，参观者戴上混合现实眼镜，俯视一座名园百年前的模样。在另一个展馆，只需轻点屏幕，他们就能「穿」上京剧武将的戏服。
服务比货物更难展示，因为你没法把它装进盒子里。这正是这场展会转而倚重体验的原因。当参观者能够看到、穿上或走进一项服务时，交易会就不再只是一份合同清单，而更接近一次出游。