Recently, something unusual happened in many shopping malls in Shandong, Anhui, and Inner Mongolia. The big screens that usually show advertisements were replaced by posters of famous scientists, such as Qian Xuesen, Yuan Longping, Tu Youyou, and Nan Rendong. Many people stopped to look at them, and parents even brought their children to take photos. The topic quickly became popular online, and most comments were full of praise.
This change makes us think: what kind of stars should we follow? For a long time, malls used their best positions for products and celebrities. But these scientists spent decades working hard for the country. They built the foundation of China’s technology and improved people’s lives. Giving them the “C-spot” sends a clear message: real heroes are those who serve the nation and the people.
Some people may worry that showing scientists instead of ads will hurt the malls’ business. But the fact is different. During the display, more people came to the malls, and many visitors praised the idea. Social value and business value do not have to fight each other. In fact, they can help each other.
Shopping malls are not only places to sell things. They are also public spaces in the city. They should take some social responsibility. This is why the scientists’ posters mean more than a simple advertisement. They spread a positive spirit and give young people a better role model to follow.
In conclusion, when scientists take center stage, the whole society wins. We hope more places will find creative ways to honor those who truly deserve our respect.
Words to know:
- replace (替换)
- advertisement (广告)
- praise (赞扬)
- foundation (基础)
- serve (服务；效力)
- honor (尊敬；致敬)
- role model (榜样)
- responsibility (责任)
长难句拆解 · 被动语态与 not only…but also 变体
① The big screens that usually show advertisements were replaced by posters of famous scientists. 主干是 The big screens were replaced by posters（大屏幕被海报取代）。主语 The big screens 后跟 that 引导的定语从句 that usually show advertisements，讲明这些屏幕平时的用途；谓语 were replaced 是一般过去时的被动语态，by posters 引出动作执行者，被动语态把「海报」这一话题焦点放到了句末，符合新闻的叙述重心。
② Shopping malls are not only places to sell things. 主干是 Shopping malls are…places（商场是……地方）。句中 not only 紧跟系动词 are，起到强调「不仅仅」的作用，并为下一句的 They are also public spaces 做铺垫——not only 与 also 分居两句、前后呼应，是英语里常见的「先抑后扬」结构。
同义替换 · 雅思阅读利器
题干从不照抄原文，全靠同义替换改写。做题时先在题干里圈出「信号词」，再回原文找它们的同义变体，定位速度会明显变快。本文可迁移的替换组：
- were replaced by → gave way to
- stopped to look at them → paused to take a look
- full of praise → brimming with approval
- spent decades working hard for the country → devoted decades of hard work to the nation
- built the foundation → laid the groundwork
- hurt the malls’ business → damage the malls’ trade
- take some social responsibility → shoulder a degree of social responsibility
阅读自测 · 3 题
- 判断（T / F / NG） — The scientists’ posters appeared in shopping malls in Shandong, Anhui, and Inner Mongolia.
- 简答（不超过 6 个词） — What did more people do during the display?
- 判断（T / F / NG） — Showing scientists instead of ads reduced the number of mall visitors.
参考答案与解析
- T — 首段原句列出「Shandong, Anhui, and Inner Mongolia」，地域一一对应，属原文直述。
- They came to the malls. — 原文「During the display, more people came to the malls」，用 During the display 定位，答案即其后的主句。
- F — 原文「During the display, more people came to the malls, and many visitors praised the idea」，客流量不降反升，属「偷换结果」式干扰项。
中文译文
近日，山东、安徽和内蒙古的许多商场里发生了一件不寻常的事。平时播放广告的大屏幕，被钱学森、袁隆平、屠呦呦、南仁东等著名科学家的海报所取代。许多人驻足观看，家长甚至带着孩子前来拍照。这一话题很快在网上走红，评论区几乎满屏赞誉。
这一变化让我们思考：我们该追什么样的星？长期以来，商场把最好的位置留给商品和明星。而这些科学家为国家辛勤奉献了几十年，他们奠定了中国科技的基石，改善了人们的生活。把他们请上「C位」，传递出清晰的信息：真正的英雄，是那些为国为民的人。
有人也许担心，用科学家取代广告会损害商场生意。但事实并非如此。展出期间，来商场的人反而更多了，许多顾客都对这一做法点赞。社会价值与商业价值不必彼此对立，事实上，它们可以互相成就。
商场不只是卖东西的地方，也是城市的公共空间，理应承担一定的社会责任。这正是科学家海报意义之所在——它胜过一则简单的广告。它们传播积极向上的精神，为年轻人树立更好的榜样。
总之，当科学家走上舞台中央，整个社会都是赢家。我们希望更多地方能找到有创意的方式，去致敬那些真正值得尊敬的人。